Long Form Magalogs
The magalog’s long-form format has been described as an “infomercial in print”. Its size immerses a prospect in a way no other print media can.
Surprisingly the “slimjim” magalog we recommend — is comparable in cost to a typical large envelope package, and is a solid order generator.
We have created many controls using this format.
Envelopes 6X9•6X11•No10 VOUCHER
Envelope packages from #10 vouchers to full bore 6x11s are the workhorses of direct mail. When in doubt, use a 6×9. This format offers room for 6 components, letters, forms, small to large brochures.
TIP: Consider direct mail even for a digital product.
TIP: Try email to announce the package arrival, and send an email as a reminder to enhance response.
POSTCARDS & SELF MAILERS
Back in the day, double postcards were proven winnners. Then they hit a lull for whatever reason, who knows, but I still recommend them, and have recently even had success with a unique self-mailer!
Consider testing a postcard or self mailer. If you win, you get to enjoy savings of your own, the P&L kind.
DIGITAL EMAIL, LANDING & ORDER PAGES, FUNNELS, ADS.
Just because we prefer direct mail, doesn’t mean we don’t also love digital. Every format has it’s place.
Think Direct Mail for new business, Digital for retention. And don’t take my word for it, test.
Just keep a continuous connection going between all the pieces and parts of your funnel. Consistent language, brand, copy and design to make it all work.